Designing for the Unknown

Simon King is the design director and interaction design community lead at IDEO.

He stresses that the context that informed a particular design is going to change, and it’s essential to embrace this idea from the beginning.

as we all know as Super Heroes in RE and BA:

 "without REAL stakeholders (and drilled down target groups) there are no REAL requirements and the chance of doing the right thing (as Validation Super Heroes!) is almost close to zero! So we better focus on the context and all the people "living in it...."
                                                                                                  S.E.

a short article here

Happy 2015!